consumers are committed to brands with a strong link to social action.An example of this would be
A) McDonald's "I'm Lovin' It" campaign.
B) Brita's "Filter for Good" campaign.
C) Diesel's "Be Stupid" campaign.
D) Liz Claiborne's "Claiborne for Men" campaign.
E) Samsung's "The Jitterbug" campaign.

Question

Quizplus · Accepted Answer

Brita's "Filter for Good" campaign promotes the use of reusable water bottles and reducing waste, which connects with consumers' interest in sustainability and social responsibility. The other campaigns do not have a strong link to social action.

Consumers Are Committed to Brands with a Strong Link to Social