Lanham Act cannot protect the rights to a trademark if

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The Lanham Act cannot protect the rights to a trademark if the word, name, or symbol has become generic. This means that the trademark has become a common term used to describe a class of products or services, rather than a unique identifier for a specific brand. Once a trademark becomes generic, it can no longer be protected because it no longer serves its purpose of distinguishing one brand from another.

Lanham Act Cannot Protect the Rights to a Trademark If