pricing component of the marketing mix is the focus of regulation from two perspectives:

Question

Quizplus · Accepted Answer

The pricing component of the marketing mix is regulated from two perspectives – price fixing and price discounting. Price fixing occurs when two or more sellers agree to set prices at a certain level, which is illegal. Price discounting, on the other hand, is regulated to prevent predatory pricing tactics that aim to eliminate competition. Therefore, the best choice is B.

Pricing Component of the Marketing Mix Is the Focus of Regulation