18 months,Warner-Lambert Co.was required to include the following statement in all television advertisements for Listerine: "Listerine will not help prevent colds or sore throats or lessen their severity." The FTC imposed this requirement because previous advertising had caused consumers to believe Listerine was effective against colds.This is an example of the FTC action of

Question

Quizplus · Accepted Answer

The action taken by the FTC in requiring Warner-Lambert Co. to include a corrective statement in their advertisements for Listerine is an example of corrective advertising. This action was taken because previous advertising had deceived consumers into believing that Listerine was effective against colds, which was not true. The FTC required corrective advertising to counteract this deception and ensure that consumers were properly informed about the product's capabilities.

18 Months,Warner-Lambert Co