Better Business Bureau (BBB)tries to use __________ to get its members to comply with its standards of business conduct.
A) the FTC
B) industry trade associations
C) moral suasion
D) the courts
E) competitors

Question

Quizplus · Accepted Answer

The Better Business Bureau (BBB) often relies on moral suasion to encourage its members to comply with its standards of business conduct. Moral suasion refers to the use of persuasion or pressure by an organization or authority to convince individuals or entities to adopt certain behaviors or practices voluntarily, without the use of force or legal action. The BBB does not have the power to enforce compliance with its standards, so it relies on the reputation and credibility of its organization to persuade members to follow its guidelines. The other options (FTC, trade associations, courts, and competitors) do not accurately reflect the primary tool used by the BBB to encourage compliance with its standards.

Better Business Bureau (BBB)tries to Use __________ to Get Its