These senior managers have an increasingly important role in top management because of their ability to think strategically.Most of them bring multi-industry backgrounds,cross-functional management expertise,analytical skills,and intuitive marketing insights to their job.These individuals are referred to as
A) chief marketing officers (CMOs) .
B) chief financial officers (CFOs) .
C) chief executive officers (CEOs) .
D) chief human resource officers (CHROs) .
E) chief operating officers (COOs) .
Correct Answer:
Verified
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Q48: strategic business unit (SBU)refers to
A) a single
Q49: the functional level,the organization's strategic direction becomes
A)
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Q52: Which of the following statements would most
Q53: the functional level,the marketing department
A) solicits talent
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Q55: Groups of a small number of people
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