level at which managers set a more specific strategic direction for their businesses to exploit value-creating opportunities is referred to as the
A) marketing department level.
B) strategic business unit level.
C) corporate level.
D) functional level.
E) board of directors level.

Question

Quizplus · Accepted Answer

The strategic business unit level is where managers set a specific strategic direction for their business units to exploit value-creating opportunities. This level is lower than the corporate level (which oversees the entire organization) and higher than the functional level (which focuses on specific functions such as marketing, finance, and operations).

Level at Which Managers Set a More Specific Strategic Direction