George Zimmer,the CEO of Men's Wearhouse,is known to the public as the bearded company pitchman who sells suits and sport coats on TV declaring,"You'll like the way you look,I guarantee it!" He also says that to be successful,"You've got to have a company that starts with trust and fairness." He aims to keep his employees happy and loyal.Zimmer is attempting to establish a(n)___________ for Men's Wearhouse.

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An organizational culture is a set of shared values, beliefs, and assumptions that guide behavior and create a sense of identity within an organization. Zimmer's efforts to keep his employees happy and loyal and his emphasis on trust and fairness suggest that he is attempting to establish a particular type of culture within Men's Wearhouse.

George Zimmer,the CEO of Men's Wearhouse,is Known to the Public