business model
A) is a road map for the marketing activities of an organization for a specified future time period.
B) consists of the strategies an organization develops to provide value to the customers it serves.
C) is a measure of the quantitative value or trend of a marketing activity or result.
D) consists of the detailed day-to-day operational decisions for an organization.
E) is the means by which organizational goal are to be achieved.

Question

Quizplus · Accepted Answer

A business model is a plan that outlines how an organization will generate revenue, make profits, and create value for customers through the sale of goods or services. It consists of the strategies an organization develops to provide value to the customers it serves. A is incorrect, as it refers to a marketing plan. C is incorrect, as it refers to a measure of marketing performance. D is incorrect, as it refers to operational decisions. E is partially correct, as a business model is a means to achieve organizational goals, but it specifically focuses on revenue generation and value creation.

Business Model