small bookstores,and even large ones like Borders and Bookstar,have closed.Subscribers to newspapers and magazines have cancelled their print subscriptions.This trend has caused retailer Barnes & Noble to offer the Nook,a digital e-reader for $99 and newspaper publishers such as the StarTribune to offer online content for $1.99 per week because of the success of Apple's iPad and Amazon's Kindle,which display digital content in a very user-friendly experience.Barnes & Noble and the StarTribune MOST LIKELY had to change their __________,which was(were)triggered by the technological and social changes that occurred in their marketing environments.

Question

Quizplus · Accepted Answer

The closure of bookstores and the shift of consumers towards digital content has caused a significant change in the business model of retailers like Barnes & Noble and publishers like the StarTribune. They have had to adapt and offer digital products in order to stay competitive and meet the needs of their customers.

Small Bookstores,and Even Large Ones Like Borders and Bookstar,have Closed