measure of the quantitative value or trend of a marketing activity or result is referred to as
A) trend analysis.
B) a marketing measurement.
C) a marketing dashboard.
D) a marketing metric.
E) value analysis.

Question

Quizplus · Accepted Answer

A measure of the quantitative value or trend of a marketing activity or result is referred to as a marketing metric. The other options are related concepts, but they don't precisely capture the definition given in the question. Trend analysis refers to examining patterns over time, a marketing measurement could refer to any type of measurement in marketing (not necessarily quantitative), a marketing dashboard is a visual representation of marketing data, and value analysis is a broader concept that looks at the cost and benefit of investments or actions.

Measure of the Quantitative Value or Trend of a Marketing