Ben & Jerry's Marketing Dashboard (Dollar Market Share)
-marketing manager for Ben and Jerry's has been provided with a marketing dashboard display shown above.He notices that dollar market share for 2011 was 18.4% and for 2012 it was 20.0%.What simple formula was used to calculate the dollar market share percentages for each of these two years?
A) Dollar market share (%) = Ben and Jerry's sales ($) divided by total industry sales ($) .
B) Dollar market share (%) = Total industry sales ($) divided by Ben and Jerry's sales ($) .
C) Dollar market share (%) = Total industry sales ($) divided by Ben and Jerry's unit sales (#) .
D) Dollar market share (%) = Total industry sales ($) divided by Ben and Jerry's net profit ($) .
E) Dollar market share (%) = Ben and Jerry's sales ($) divided by gross domestic product ($) .
Correct Answer:
Verified
Q146: Designing a car is expensive and time-consuming
Q148: visualization is
A) the visual computer display of
Q150: Men's Wearhouse (MW)caters to the man who
Q152: primary purpose of a marketing metric is
Q154: organization's special capabilities,including skills,technology,and resources that distinguish
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents