Ben & Jerry's Marketing Dashboard (Dollar Market Share)

Ben & Jerry's Marketing Dashboard (Dollar Market Share)
-marketing plan refers to

A) the long-term decisions made to implement the marketing program and the monitoring of those decisions.
B) a technique that marketing managers use to quantify performance measures and growth targets to analyze their firm's strategic business units (SBUs) as though they were a collection of separate investments.
C) a road map for the marketing activities of an organization for a specified future time period, such as one year or five years.
D) the detailed day-to-day operational decisions essential to the overall success of marketing strategies.
E) a road map for the entire organization for a specified future period of time, such as one year or five years.