Boston Consulting Group (BCG) business portfolio analysis requires an organization to locate the position for each of its strategic business units (SBUs) on a growth-share matrix.The horizontal axis of this matrix indicates
A) the annual rate of growth of the SBU's industry.
B) the relative dollar ($) market share of the largest competitor.
C) the annual rate of growth of the firm's largest competitor.
D) the relative unit (#) market share of the smallest competitor.
E) the annual rate of growth of the firm itself.
Correct Answer:
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