2008,about 80 percent of U.S.consumers owned a digital camera because it is easy to use,is relatively inexpensive,and allows images to be uploaded and shared online.And Kodak's sales of digital cameras have been good,moving from a "question mark" to a "cash cow." But in the near future,Kodak's digital camera sales may flatten due to high household penetration,the economic downturn,and increased competition.As a result,its new digital camera sales may come mostly as replacement sales for existing,not new customers.Kodak expects this SBU may become(may remain) a __________ in the near future.
A) question mark
B) star
C) hedgehog
D) cash cow
E) dog
Correct Answer:
Verified
Q180: with a high share of high-growth markets
Q181: 2008,Kodak's ink-jet printer could be considered a
Q182: Q183: BCG has given specific names and descriptions Q184: Q186: with a low share of high-growth markets Q187: BCG has given specific names and descriptions Unlock this Answer For Free Now! View this answer and more for free by performing one of the following actions Scan the QR code to install the App and get 2 free unlocks Unlock quizzes for free by uploading documents![]()
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