Kodak's digital camera sales may flatten due to high household penetration,the economic downturn,and increased competition.Kodak remains No.3 in market share behind Canon and Sony.Today more women are buying digital cameras because they are small and light.Bottom line: Kodak expects this SBU to continue to be a "__________," with its new digital camera models generating mainly replacement sales.
A) hedgehog
B) star
C) cash cow
D) dog
E) question mark

Question

Quizplus · Accepted Answer

The statement mentions high household penetration and increased competition, which suggests that Kodak's digital camera business may not be experiencing growth. Therefore, it can be classified as a cash cow which generates stable but limited profits. Additionally, the statement mentions that Kodak expects mainly replacement sales, further supporting the cash cow classification.

Kodak's Digital Camera Sales May Flatten Due to High Household