marketing strategy to increase sales of current products in current markets is referred to as
A) market penetration.
B) market development.
C) product development.
D) diversification.
E) marketing synergy.

Question

Quizplus · Accepted Answer

Market penetration is the strategy of increasing sales by promoting existing products or services to existing customers or by attracting new customers within the same market. This can be achieved through various tactics such as advertising, sales promotions, and pricing strategies.

Marketing Strategy to Increase Sales of Current Products in Current