Ben & Jerry's sold more of its Bonnaroo Buzz Fair Trade-sourced super premium ice cream to U.S.consumers,it would be using a __________ strategy.

Name: Ben & Jerry's sold more of its Bonnaroo Buzz Fair Trade-sourced super premium ice cream to U.S.consumers,it would be using a __________ strategy.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Market penetration involves selling more of the existing products to existing markets. In this case, Ben & Jerry's is selling more of its existing ice cream product to U.S. consumers.

Ben & Jerry's Sold More of Its Bonnaroo Buzz Fair