Within the strategic marketing process, the __________ is the result of the planning phase that proceeds to the implementation phase where it is carried out.
A)marketing tactics
B)business plan
C)product protocol
D)marketing plan
E)marketing strategy

Question

Quizplus · Accepted Answer

The marketing plan is the result of the planning phase in the strategic marketing process. It outlines a company's marketing goals, target audience, marketing mix, and budget for a specific period (usually a year). The marketing plan is then implemented in the next phase of the process.

Within the Strategic Marketing Process, the __________ Is the Result