are the three steps involved in the planning phase of the strategic marketing process?
A) Step 1: situation (SWOT) analysis; Step 2: market-product focus and goal setting; and Step 3: the marketing program
B) Step 1: planning; Step 2: implementation; and Step 3: evaluation
C) Step 1: set market and product goals; Step 2: select target markets and find points of difference; and Step 3: position the product
D) Step 1: identify industry trends; Step 2: analyze competitors; and Step 3: assess own organization
E) Step 1: Why do we exist?; Step 2: What will we do?; and Step 3: How will we do it?

Question

Quizplus · Accepted Answer

The three steps involved in the planning phase of the strategic marketing process are: Step 1: situation (SWOT) analysis; Step 2: market-product focus and goal setting; and Step 3: the marketing program. Choice B is incorrect because planning, implementation, and evaluation are the three steps involved in the overall strategic marketing process, not just the planning phase. Choice C is incorrect because it skips the SWOT analysis, which is an important step in understanding the situation. Choice D is incorrect because it only focuses on analyzing the industry and competitors, ignoring other aspects such as the organization's goals and marketing program. Choice E is incorrect because it does not provide enough detail on the specific steps involved in the planning phase.

Are the Three Steps Involved in the Planning Phase of the Strategic