of the following are marketing actions that can be taken as a result of a SWOT analysis EXCEPT:
A) exploit an opportunity.
B) correct a weakness.
C) avoid a disaster-laden threat.
D) build on a strength.
E) secure the necessary resources (financial, human, technological) to fund new SBUs.

Question

Quizplus · Accepted Answer

While securing necessary resources may be important for implementing marketing actions resulting from a SWOT analysis, it is not a direct action that can be taken based on a SWOT analysis. The other options all involve directly addressing one or more aspects of the SWOT analysis.

Of the Following Are Marketing Actions That Can Be Taken