Procter & Gamble is a consumer packaged goods company where innovation is a key competitive advantage.This allowed the firm to develop new products like Crest Whitestrips that consumers crave.P&G also uses its marketing expertise to develop unique product placements on television shows that highlight its brands.A SWOT analysis for P&G would indicate that the innovation that takes place within the firm is a(n) __________.
A) strength
B) weakness
C) threat
D) opportunity
E) problem
Correct Answer:
Verified
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