Consider Figure 2-7 above.A Florida-based flashlight company has been extremely successful due in part to the number of hurricanes in Florida that result in power outages.The firm is thinking of expanding its product offerings to include other emergency supplies such as generators and survival kits (consisting of food bars,a water filtration system,first aid supplies,etc. ).Before going ahead with this decision,there were several factors that had to be taken into consideration: (1)The firm has a great reputation with its flashlights and does not want to ruin it.(2)Its physical plant could be refitted relatively easily to make small generators,but it would be rather costly.(3)It would have to rely on another firm to manufacture and package the survival kits.(4)Although there are nine named hurricanes scheduled for the upcoming year,no one really can predict what will happen.The company's need to refit its factory would fall in which quadrant(s)of the SWOT analysis grid?

Question

Quizplus · Accepted Answer

The need to refit its factory falls under the "Weaknesses" quadrant, as it is an internal factor that could potentially hinder the company's expansion into new product offerings. It is not an external threat (quadrant A) as it is not directly related to competition or market conditions, and it is also not a current strength (quadrant C) as the company currently only produces flashlights and does not have experience or expertise in manufacturing generators or survival kits. The opportunity of potential power outages due to hurricanes falls under quadrant D, as it is a potential external factor that the company could take advantage of through its expansion into new emergency supplies.

Consider Figure 2-7 Above