develop a successful marketing plan for a soft drink soda,the process of __________ would most likely be used to group consumers on the basis of whether they wanted sugar-free and caffeine-free soda,caffeine-free sugared soda,or regular soda with sugar and caffeine.

Question

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Market segmentation involves dividing potential customers into smaller groups based on specific characteristics, such as their preferences for sugar-free and caffeine-free soda, caffeine-free sugared soda, or regular soda with sugar and caffeine. This allows for a more targeted and effective marketing plan to be developed for each group. Market aggregation (A) is the opposite - it involves grouping all potential customers together and treating them as one homogenous group. Product segmentation (B) focuses only on the characteristics of the product itself, rather than the characteristics of the consumer. Customer grouping (C) is a vague term and does not specify how the customers are actually being grouped or segmented. Mass marketing (D) is a strategy that involves trying to appeal to as many people as possible with a broad marketing message, rather than targeting specific groups with a tailored message.

Develop a Successful Marketing Plan for a Soft Drink Soda,the