marketing strategy is the means by which a marketing goal is to be achieved.The two factors that usually characterize a marketing strategy are

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A marketing strategy typically involves identifying a specific target market and developing a marketing program to reach that market. While organizational goals, marketing plans, budgets, and tactics are all important elements of a marketing strategy, they are typically secondary to the selection of a target market and the development of a program to reach that market.

Marketing Strategy Is the Means by Which a Marketing Goal