Figure 2-10
-Based on the sales revenue data shown in Figure 2-10 above,as a marketing manager for Kodak,you would MOST LIKELY conclude that
A) the planning gap is narrowing.
B) the actual sales results (line B
E) are on track with the new plan (line B
D).
C) the actual sales results (lines AB and B
E) are on track with the plan in place since 2003 (line B
C).
D) sales are increasing significantly since 2003 (line B
D).
E) another new plan should have been implemented in 2009 since the planning gap (wedge DB
C) is widening each year thereafter.

Question

Figure 2-10
-Based on the sales revenue data shown in Figure 2-10 above,as a marketing manager for Kodak,you would MOST LIKELY conclude that
A) the planning gap is narrowing. 
B) the actual sales results (line B
E) are on track with the new plan (line B
D). 
C) the actual sales results (lines AB and B
E) are on track with the plan in place since 2003 (line B
C). 
D) sales are increasing significantly since 2003 (line B
D). 
E) another new plan should have been implemented in 2009 since the planning gap (wedge DB
C) is widening each year thereafter.

Quizplus · Accepted Answer

The widening planning gap (wedge DBC) indicates that actual sales are falling short of the planned sales, suggesting the need for a new plan.

Figure 2-10 -Based on the Sales Revenue Data Shown in Figure 2-10