marketing plan for IBM's "Smarter Planet" strategy included all of the following marketing tactics EXCEPT:
A) handing out "Smarter Planet" t-shirts on selected college campuses through the world.
B) television ads to describe the "Smarter Planet" strategy.
C) a website that provided reports, video clips, and statistics.
D) a message in an annual report from IBM's Chairman of the Board and CEO.
E) an appearance of "Watson" on the TV game show Jeopardy!
Correct Answer:
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