local college of business offers an outstanding graduate business school education program.Cali pays the tuition to attend and earns her MBA with a concentration in marketing management.Upon graduating,she is offered a high paying,fulfilling position.Was this a marketing exchange?
A) No, because the university earned a profit from Cali's tuition.
B) No, because money was exchanged in the form of tuition and Cali's income will come from her employer, not the graduate school.
C) No, because the school did not provide Cali with a tangible product, only the potential of an education.
D) Yes, because the university promised Cali she would graduate on time, and she did.
E) Yes, because paying tuition was exchanged for knowledge that directly led to Cali's high paying, fulfilling new job.

Question

Quizplus · Accepted Answer

A marketing exchange involves an exchange of values between two parties. In this case, Cali paid tuition to the university, and in exchange, she received knowledge and skills that directly led to her high paying, fulfilling job offer. While the university may have earned a profit from Cali's tuition, this does not negate the fact that a marketing exchange occurred. Additionally, the fact that the university did not provide tangible products (like textbooks) does not diminish the value of the knowledge and skills Cali received.

Local College of Business Offers an Outstanding Graduate Business School