target market refers to
A) people who could purchase a product regardless of who ultimately uses it.
B) one or more specific groups of potential consumers toward which an organization directs its marketing program.
C) former customers who now use competitors' products.
D) the cluster of benefits that an organization focuses on to satisfy consumers' needs.
E) people with both the desire and the ability to buy a specific offering.

Question

Quizplus · Accepted Answer

Target market refers to a specific group of potential consumers toward which an organization directs its marketing program. It involves identifying the needs and preferences of this group and tailoring the marketing efforts to meet those needs.

Target Market Refers to