Kraft produces Lunchables,a prepackaged meal usually consisting of several crackers,small slices of meat,and small slices of cheese.Some items in the product line contain Capri Sun drinks,water,or a small portion of Dole fruit.The box is bright yellow and the quantity of food contained within it is small.The target market for Kraft Lunchables is MOST LIKELY:
A) moms with school-age children who pack a simple healthy lunch for them.
B) business people looking for a fulfilling breakfast at the office.
C) business travelers on the run.
D) teenagers who are hungry for an after-school snack.
E) baby boomers who are trying to lose weight.

Question

Quizplus · Accepted Answer

Lunchables are designed to appeal to moms with school-age children due to their convenience, portion size, and the inclusion of items like drinks and fruit, making them suitable for a simple, quick lunch for kids.

Kraft Produces Lunchables,a Prepackaged Meal Usually Consisting of Several Crackers,small