four Ps are commonly known as
A) the environmental or uncontrollable forces.
B) the environmental or controllable factors.
C) the marketing mix or controllable factors.
D) the marketing mix or uncontrollable forces.
E) predict, produce, package, and persuade.

Question

Quizplus · Accepted Answer

The four Ps refer to the marketing mix, which includes the controllable factors or elements that a company can use to influence consumers' perceptions of its products or services. These four Ps are product, price, place (distribution), and promotion.

Four Ps Are Commonly Known as