Hermitage,a famous Russian art museum,was suffering financial difficulties as the result of lost funding and a decrease in tourists.The decrease in visitors is blamed on a lack of awareness of the treasures contained in the museum.As a result,the Hermitage's director used a strategic alliance with IBM to create a website where people can go and view some of the wonders of the Hermitage in an online virtual tour.The hope is that this sampling of paintings,sculptures,etc.will encourage visitors to make a trip to the Hermitage and spend some money there to cover the costs of its operations.The Hermitage is a(n)__________ that uses online virtual tours to market itself worldwide.

Question

Quizplus · Accepted Answer

The Hermitage is a service-based organization (a museum), and the virtual tours offered on their website are a marketing tool to promote their services to a global audience. While the Hermitage houses and preserves physical artworks (products), the virtual tours are not a product themselves but a means of showcasing their services.

Hermitage,a Famous Russian Art Museum,was Suffering Financial Difficulties as the Result