A disruptive innovation is ________.
A) a new product or service that is harmful to the society or the people
B) a method used in production that raises environmental concerns
C) a new product or service that has the potential to reshape an industry
D) an immediate response to a difficulty or a threat to a product or service

Question

Quizplus · Accepted Answer

A disruptive innovation is a new product or service that has the potential to reshape an industry by introducing a different approach to delivering value to customers. It often starts at the lower end of the market but has the potential to eventually overtake established companies as it gains acceptance among consumers. It is not harmful to society or the people, nor is it related to environmental concerns or an immediate response to a difficulty or threat.

A Disruptive Innovation Is ________