Lifetime Television, an American cable television company, specifically targets women viewers. The channel is devoted to movies, sitcoms, and dramas that are either geared toward women or feature women in lead roles. This is an example of a ________ strategy.

Question

Quizplus · Accepted Answer

A focused strategy is one where a company concentrates on serving a particular market segment, in this case, women viewers. Lifetime Television's programming is designed to appeal to this specific target audience.

Lifetime Television, an American Cable Television Company, Specifically Targets Women