Xerox, a copier machine manufacturing company, sustains its investment in technological innovation, particularly in areas such as color science, digital imaging, and nanotechnology. These strategic investments, made only in specific areas, keep the company ahead of the competition. Which of the following messages does this example convey?
A) Large IT investments are essential for the success of a company in today's business environment.
B) The ability to extract the value of technology requires human imagination and innovation.
C) IT investments should not be focused on certain aspects and should have a broad outlook.
D) IT investments must be made on the most modern technology available in the market.

Question

Quizplus · Accepted Answer

This example conveys the message that while technology investments are important, it is equally important to have human imagination and innovation to extract the full value of those investments. Additionally, the example also shows that IT investments should be made in specific areas where the company can create a competitive advantage, rather than having a broad outlook or investing in the most modern technology available in the market.

Xerox, a Copier Machine Manufacturing Company, Sustains Its Investment in Technological