________ is a metric used to assess the impact of an online ad.
A) Error rate
B) Churn rate
C) Click-through rate
D) Pagerank

Question

Quizplus · Accepted Answer

Click-through rate (CTR) is a metric used to measure the ratio of clicks to impressions of an online ad. It is a significant measure of the effectiveness of an ad campaign and is one of the key performance indicators for online advertising. A higher CTR indicates that the ad is relevant to the audience and is generating interest, whereas a lower CTR implies the opposite. Other options, such as error rate, churn rate, and pagerank, are not related to measuring online ad effectiveness.

________ Is a Metric Used to Assess the Impact of an Online