Clickstream data refers to every single click by every visitor, along with associated data revealing customer behavior.
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Q3: Decisions made at the operational level involve
Q5: Text mining, which monitors web chatter, helps
Q6: What-if analysis allows a user to set
Q8: Data warehouses offer an opportunity to combine
Q9: At the operational level, decision makers need
Q11: Strategic-level decisions involve direct interactions with customers
Q11: Distinctions between management information systems and executive
Q15: Text mining is a discovery process in
Q16: Companies use intelligent agents to extract useful
Q18: Building data warehouses often slows down operational
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