Lee Tremblay is an account executive at the ad agency Rowland Clarkson. He organizes an after-action review for a recent advertising campaign that the agency worked on. Which of the following is the most likely objective of the review?
A) scheduling the production of the advertising campaign
B) assigning resources for the advertising campaign
C) addressing the billing and other accounting aspects for the advertising campaign
D) assessing the advertising campaign to determine learnings and achievements for the agency

Question

Quizplus · Accepted Answer

The most likely objective of an after-action review is to assess the campaign to determine what worked well and what did not work well. This information can be used to identify learnings and achievements for the agency and to inform future campaign planning and execution. Reviewing the campaign's schedule, assigning resources, and addressing billing and accounting aspects are not typically the main objectives of an after-action review.

Lee Tremblay Is an Account Executive at the Ad Agency