________ results from the combination of firms in the same line of business.

Question

Quizplus · Accepted Answer

Horizontal growth results from the combination of firms in the same line of business. This type of growth strategy may involve mergers or acquisitions of competitors to increase market share and gain economies of scale. Congeneric growth involves diversification into related business areas, while conglomerate diversification involves diversification into unrelated business areas. Vertical growth involves the expansion of a business into different stages of the value chain, such as backward integration into raw material production or forward integration into retail.

________ Results from the Combination of Firms in the Same