Judson Baked Goods, a U.S.firm, grants the use of its trademark to a company in Sweden and provides the Swedish company with operational assistance on a continuing basis.Judson is most likely involved in ________.
A)a management contract
B)franchising
C)offshoring
D)appropriability

Question

Quizplus · Accepted Answer

The scenario involves granting the use of trademark and operational assistance to a foreign company, which is a characteristic of franchising. A management contract involves a company providing managerial and/or technical expertise to another company. Offshoring involves outsourcing production or services to a foreign country. Appropriability refers to the ability of a firm to protect its resources and capabilities from being imitated or copied by competitors.