When selling a commodity for which there is little possibility of product differentiation, a company would likely use which of the following orientations internationally?

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Quizplus · Accepted Answer

In a situation where there is little possibility of product differentiation, the company would use a production orientation. This involves focusing on efficient production and distribution of a standard product at a low cost. The company aims to achieve economies of scale to increase profitability. This orientation is commonly used in industries such as agriculture, mining, and oil where the product is a commodity and standardization is common.

When Selling a Commodity for Which There Is Little Possibility