Which of the following would be an example of a customer orientation in international marketing?
A) A cosmetics company bans animal testing of its products to gain goodwill.
B) A fruit company brands the bananas it sells in foreign and domestic markets.
C) A beer company makes non-alcoholic beer for a country that bans the sale of alcohol.
D) A plastics manufacturer makes some components to the specifications of a foreign company.
Correct Answer:
Verified
Q6: In comparing international and domestic marketing, it
Q7: When a company identifies a market segment
Q8: What is the most likely reason that
Q9: Passive exports involve the filling of unsolicited
Q10: Which of the following is most likely
Q12: Tommy Hilfiger has encountered some European resistance
Q13: Pulte Homes adapts its marketing to foreign
Q14: A company that adapts its marketing to
Q15: All of the following are true about
Q16: Companies using a sales orientation find their
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