When a Company Identifies a Market Segment on a Global

When a company identifies a market segment on a global basis, such as a segment based on income, it will likely ________.

A) encounter a similar percentage of the population in each country within that segment
B) find that a niche market in one country may be a mass market in another
C) find that the market in each country is so dispersed that distribution is difficult
D) be aiming at a mass market in each country