Charging different prices to different customers for the same product or service is known as
A) predatory pricing.
B) target costing.
C) full costing.
D) discriminatory pricing.

Question

Quizplus · Accepted Answer

Discriminatory pricing involves charging different prices to different customers for the same product or service based on various factors such as location, age, income, and so on. This strategy could be used to maximize profits by charging higher prices to customers who are willing to pay more while offering discounts to those who are price-sensitive. However, it may also result in ethical concerns such as discrimination and unfairness.

Charging Different Prices to Different Customers for the Same Product