Ethnocentrism in international business refers to the ________.
A)study of group ethics and approaches to corporate social responsibility
B)comparison of the Protestant ethic with other religious views
C)belief that what works best at home should work best everywhere
D)ethnic segmentation of marketing programs within countries

Question

Quizplus · Accepted Answer

Ethnocentrism in international business refers to the belief that what works best at home should work best everywhere. This can lead to a failure to understand and appreciate different cultural norms and values, and can hinder effective business communication and relationships.

Ethnocentrism in International Business Refers to the ________