The development of what marketing strategy helps in situations of real exchange risk because consumers will not switch to competitors' products that enjoy a temporary pricing benefit from a favorable fluctuation in the exchange rate?

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Brand loyalty helps in situations of real exchange risk because consumers will not switch to competitors' products that enjoy a temporary pricing benefit from a favorable fluctuation in the exchange rate. This means that even if the prices of a company's products are temporarily higher due to exchange rate changes, loyal customers will still purchase their products, providing a stable revenue stream.

The Development of What Marketing Strategy Helps in Situations of Real