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Lands' End Is a U

Question 23

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Lands' End is a U.S.mail-order company that sells clothing primarily from catalogs.Initially,all its catalog prices were quoted in U.S.dollars,but recently,the company has expanded and begun printing catalogs with prices denominated in British pounds.Given that the company wants to stand behind its prices for several months,what should the company do if the dollar-pound exchange rate changes?

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