In environmental scanning, the first broad scan of all potential world markets results in the firm being able to eliminate from its list those markets that are closed or insignificant or do not have reasonable entry conditions.

Question

Quizplus · Accepted Answer

This statement is true. Environmental scanning involves scanning and analyzing the external environment to identify opportunities and threats, including potential markets. The first step in this process is to conduct a broad scan of all potential world markets and eliminate markets that are closed, insignificant, or have unreasonable entry conditions.

In Environmental Scanning, the First Broad Scan of All Potential