No matter what the stage of internationalization, a firm's structural choices always involve ________.
A)low standardization procedures
B)integration and differentiation
C)vertical job specialization
D)mass marketing and niche marketing

Question

Quizplus · Accepted Answer

Integration and differentiation are two key structural choices that firms must make when internationalizing. Integration refers to the degree of coordination and control within the company, while differentiation refers to the degree of specialization and diversity of tasks and departments. Balancing these two choices is crucial for a firm's success in a global market. Low standardization procedures (A), vertical job specialization (C), and mass/niche marketing (D) are all important considerations for international firms but are not the primary structural choices.

No Matter What the Stage of Internationalization, a Firm's Structural