A specific strategy that treats the world as one market by using a standardized approach to products and markets is called ________.
A)globalization
B)localization
C)differentiation
D)integration

Question

Quizplus · Accepted Answer

Globalization is a specific strategy that treats the world as one market by using a standardized approach to products and markets. This approach assumes that customers around the world have similar needs and wants, and therefore, the company can offer the same product or service in all markets without significant adaptation. This strategy is often associated with economies of scale, cost efficiency, and brand consistency.

A Specific Strategy That Treats the World as One Market